For this question, I have completing objective number 3. I found an advertisement for the TRUTH organization which is against smoking and tries to raise awareness about the harmful effects of smoking on a person’s body and entire life. This organization also has powerful commercials on TV as well as advertisements like the one I’m showing here in magazines. This particular ad is showing a man smoking and reveals what the smoke is doing to the inside of him. This is an appeal to fear because it shows a horrific image which is supposed to scare a person into quitting smoking. The organizations cause is good, even though they use appeal to fear. I think this ad shows how appeal to fear can sometimes be a good thing. This ad is showing people how bad smoking is for you in the attempt to get someone to stop and save their life.
First of all, you and me think a like when it comes to the TRUTH campaign advertisements that use appealing to fear. The ad that you chose also scared me when it comes to smoking cigarettes. I like how you showed how T.V. and magazines use advertisements to bring awareness to people of the harmful effects. You do a good job in describing the ad to people even before you see the advertisement. Even thought you describe the advertisement. You briefly mention appeal to fear and give an example. You don’t define appeal to fear at all. I know that most of us in the class know what it means but if someone who was reading this blog they don’t know what the concept means. Sometimes it easier to write a blog like no one knows what you are talking about. Overall you did a good job and have a good weekend!
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