For this question, I have completing objective number 3. I found an advertisement for the TRUTH organization which is against smoking and tries to raise awareness about the harmful effects of smoking on a person’s body and entire life. This organization also has powerful commercials on TV as well as advertisements like the one I’m showing here in magazines. This particular ad is showing a man smoking and reveals what the smoke is doing to the inside of him. This is an appeal to fear because it shows a horrific image which is supposed to scare a person into quitting smoking. The organizations cause is good, even though they use appeal to fear. I think this ad shows how appeal to fear can sometimes be a good thing. This ad is showing people how bad smoking is for you in the attempt to get someone to stop and save their life.
